What does a typical day at Sport Sister look like?.

Written by Natalie Doyle

February 3, 2023

Natalie Doyle smiling whilst leaning on the a football pitch surrounding

I’m Natalie Doyle and I set up Sport Sister in 2021 to help organisations that want to grow women’s and girls’ participation in sport.  “But what do you actually do?” I hear you cry!  Well, here’s a typical day in the life of me – business owner, parent, etc etc.

Wake up between 7:00 – 7:30 (depending on whether I’m the one doing the school run that day!)  The next 2 hours are spent ‘encouraging’ my two boys, aged 4 and 8, to eat their breakfast, get dressed and brush their teeth, whilst also getting myself ready for the day and then getting them to school. Lots of tea is needed.

I usually sit down to work between 9am and 9:30am after a quick tidy of the house and putting the washing on. It’s all glamour!

9:30 – 11:30: Work for my consultancy clients.  At the moment I’m providing project management services for multiple clients so a lot of this time is spent sending emails, communicating with stakeholders, updating project tracking sheets, checking on outstanding actions, and attending meetings.  I love this part of the business and it’s growing all the time.

11:30 – 12:00: Clearing emails.  I’m managing 5 different inboxes at the moment for different clients and I need to know I’m on top of my emails so I make sure I try and clear as many emails as I can each day.  I love an empty inbox!

12:00 – 12:30: Lunch time!  Working from home, I find my lunchtime has got earlier and earlier!  So at midday, I step away from my desk for a bit and make sure I have a good lunch…and hang up the washing!

12:30 – 13:30:  Today I have a podcast recording for Season 2 of the Sport Sister Podcast.  I always set aside an hour so we don’t have to rush, and have time to deal with any technical issues as we record online.  It also gives us time for a bit of a chat before we press record.

13:30 – 14:30: I’ve met with a number of potential new clients recently so I follow up with proposals for them all and send a few last minute emails.

14:30: I down tools so I can have 10 minutes of quiet time before I go and get the boys from school.  

Then after school, it’s clubs, swimming lessons, listening to them read, or just spending time together, and then dinner and bathtime.  They go to bed around 7pm and then I usually jump on the laptop for half an hour or so whilst they have some winding down time in their rooms before lights out.  It’s quite a hectic day, cramming most of my work into school hours but it gives me great balance so I can be there for all of the boys’ school events.  I also love the variety I get from running my own business.  Every day is different!

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