The perfect welcome – lessons from other industries.

Written by Natalie Doyle

April 21, 2023

A group of smiling children

My sons recently decided they wanted to join musical theatre classes, so I’ve signed them up for a local class.  The way they have been welcomed into the group has been flawless, and I think there are some things this club does that would be useful to sports clubs, so I thought I’d share my experiences:

Unsurprisingly, the first thing I did as part of looking for a club was to do some online research.  We needed a class that was during the week and didn’t clash with their other clubs.  They are 4 and 8 so I also ideally wanted a class they could join together.  I found the organisation and sent them an email.  I’d received a reply in less than 24 hours, outlining their various classes and inviting the boys to a free class. What a great way to make a positive first impression!

I was able to book their free class online and was sent detailed instructions on how to do so.  I received an immediate confirmation email with details of where the class was held.

When the day came for them to attend their free class, I turned up at the college where it was held to find a lot of different buildings and car parks! Further details would have been helpful here, but fortunately, as we were wandering around I received a call from one of the class teachers, checking we were still coming.  She then directed me to the right place and welcomed the boys with a big smile and friendly conversation.

When I picked them up, they were beaming!  The teacher came and spoke to me and said how well they’d done, and they had both been made ‘Stars of the week’ and given stickers, which they were very proud of.  Later that day I received an email asking whether the boys had enjoyed the session, and a couple of days later I received a call from one of the teachers asking for feedback and giving information on how they could sign up for future classes. It was a great example of the importance of effective communication, as I discussed in a recent blog post.

I promptly registered them for the following term and purchased them a branded hoodie each for them to wear at the classes.  When they arrived at their first class of the term, they had hoodies waiting for them with their names on the back (very exciting when you’re 4 and 8!) This was a great way to create a sense of belonging for those taking part in the session. I’ve also been added to a WhatsApp group that they use to communicate with parents and carers.

It’s been a great example of how you welcome young children to something new, that they might be a bit anxious about, and how you make the process as easy as possible for parents.  It’s always worth reviewing what that experience looks like within your club or organisation.  Are there things you can learn from other industries?

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