The importance of being consistent.

Written by Natalie Doyle

December 1, 2023

Two female basketball players sitting down and talking

Being consistent is one of Sport Sister’s core values. At the start of this year, I decided I wanted to continue to send monthly newsletters and to start to write weekly blog posts. I committed to be consistent with this. The only exception being that I wouldn’t write new blog posts during the school holidays because I simply wouldn’t have time.

I’ve stuck to this commitment. Every Friday I write a new blog post which we then promote on our social channels the following week. On the last Thursday of every month we send our monthly newsletter including links to blog posts, the latest Sport Sister news, and things we’ve seen that month in women’s and girls’ sport that we want to share.

Obviously, I’m my own boss. I don’t have anyone to answer to. I could easily miss a month of the newsletter, or not write a new blog post, but I think it’s important to be consistent. People then know what to expect from Sport Sister and when to expect it. I pride myself on these high standards.

The same thing applies to sport, especially if you’re working with girls who are new to the sport. You need to be consistent. Make sure that they know roughly what to expect when they arrive at your session or activity. Be there to greet them every time. Remove surprises as much as possible. I explored this further in my first ever blog post – the importance of making a good first impression.

But it’s not just the welcome that is important. Are you maintaining consistently high standards in your preparation? Do you have a consistent structure to your coaching sessions? Do you try your best to make sure training happens every week, as scheduled, without last minute cancellations? Being consistent makes the participants feel safe, and feel like they can rely on you. Girls value this and it makes them much more likely to attend consistently. This player retention is vital. If you don’t have it, and you have players that you never know whether they’ll be attending from week to week, maybe have a look at how consistent you’re being for them?

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