Making the most of the good weather to boost participation.

Written by Natalie Doyle

May 19, 2023

A group of smiling children running across a field

I almost feel like I’m tempting fate by writing this but *whispering* it feels like the warmer weather has finally arrived. I’ve been looking for any excuse to step away from my desk and go out into the garden this week. The warmer weather inevitably encourages people to go outside more, so how can you make the most of this opportunity to boost participation in your sport?  Here are my top tips:

1. Summer sports are in a great position to engage new players at this time of year, but it might also be worth looking at whether you have a more recreational/non-competitive offer for people to try if they’ve never played before.

2. For Winter sports, it might be that you carry on through the Summer or you might be taking a well-earned break.  If you are taking a break, maybe look at running a one-off event like a ‘Family fun day’ or a ‘Give it a go’ session that gives you the opportunity to showcase your club and engage new players ready for the start of the season.

3. Parents are always looking for ways to keep their children entertained during the Summer holidays so perhaps you could run some daytime holiday sessions to give new players a chance to try out the sport and get to know the club?

4. If you’re providing sports opportunities for adults, you could make the most of the lighter evenings by adding a social element to your participation offer. A social BBQ could be a great way to strengthen relationships with your existing members and maybe attract new ones?

5. Look at running some special offers for new members.  ‘Bring a friend for free’, or ‘Get the first session free’, are great ways to give people the chance to try something new without financial constraints.

Getting outside in the Summer is a great way to be active and there is usually a burst of energy for people when the sun is out, so make the most of it and get creative with how you look to increase participation in your sport.

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