Every girl deserves the opportunity to experience the lifelong benefits of sport. From building confidence and friendships to improving physical and mental wellbeing, sport has the power to shape lives far beyond childhood. Yet, despite increasing participation in...
Most sports clubs would describe themselves as welcoming, but being welcoming and being truly inclusive are not always the same thing. A welcoming club might say hello when someone arrives. An inclusive club thinks carefully about whether people can access the...
Sport gives children some of their earliest lessons about success, disappointment, confidence, and resilience. A last-minute goal, a heavy defeat, a missed penalty, a personal best. These moments stick with them far longer than we often realise. What children take...
When we talk about girls in sport, participation is often the first goal. Getting more girls through the door matters. But staying involved, growing in confidence, and seeing themselves as leaders matters just as much. Leadership in sport is not just about being...
Walk past a youth sports session and you might hear adults talking about results, performance and league tables. But when you ask many girls why they stop playing sport, the answer is rarely about losing. More often, it is because it stopped being fun. For girls...
From an early age, many girls receive subtle messages about which sports are “for them” and which are not. Football is too rough. Rugby is for boys. Weightlifting will make you bulky. Gymnastics is fine, but only if you look a certain way. These stereotypes can...
Grassroots sports clubs play a huge role in shaping girls’ experiences of sport and whether they stick with it for life. While many clubs genuinely want to attract and retain more girls, good intentions don’t always translate into a welcoming environment. The good...
Sport has always been more than a game. It’s a stage where courage meets opportunity, where barriers are challenged and rewritten. This Black History Month, we’re celebrating extraordinary Black women who have not only excelled in their fields but also opened doors...
After-school clubs are more than just a way to pass the time once the school bell rings. For many girls, these spaces can be transformative - offering opportunities to explore interests, build new skills, and grow in confidence. With growing awareness of the...
When girls step onto a football pitch, they’re not just playing a game - they’re learning skills that will shape the rest of their lives. At Sport Sister, we believe that the lessons picked up in sport reach far beyond the final whistle. Teamwork: learning to...
When someone close to you suffers an injury, it can be difficult to know how best to help. Whether it’s a broken bone, a sprain, or a longer-term recovery process, support from friends and family makes a significant difference. Showing care, patience, and...
For decades, motorsport has been seen as a male-dominated arena—an adrenaline-fueled world where speed, grit, and engineering prowess reign supreme. But in recent years, the tide has begun to shift. A new wave of female drivers, engineers, team owners, and fans are...
In today’s competitive business landscape, companies are constantly searching for ways to enhance their brand visibility, connect with their communities, and demonstrate social responsibility. One often-overlooked opportunity that provides significant benefits is...
Sports play a vital role in the physical and mental well-being of young people, yet participation rates among girls remain significantly lower than those of boys. Many factors contribute to this disparity, including lack of encouragement, inadequate facilities, and...
Choosing the right sport can be an exciting but challenging decision. Whether you're selecting an activity for yourself or helping your child find their perfect match, it's essential to consider various factors to ensure enjoyment, personal growth, and long-term...
Sport can be a transformative experience for young girls, teaching them confidence, teamwork, discipline, and resilience. However, mentoring girls in sport requires a specialised set of skills. It demands understanding, empathy, and a focus on fostering a...
For girls, engaging in sport can be transformative, challenging societal norms and empowering them to believe in their capabilities. However, not all girls enjoy equal access to these opportunities, particularly those from underrepresented communities. Ensuring...
At Atomicon earlier this year I saw an amazing talk from Geoff Ramm on how to provide excellent customer service within your business. Providing excellent service is something that we pride ourselves on at Sport Sister so I thought I'd use this week's blog post to...
Creating a safe and supportive environment for girls in sport is essential for fostering their physical, mental, and emotional well-being. It promotes not only their participation but also their development and enjoyment of the sport. Here’s a guide on how to...
In recent years, the landscape of sport has undergone a significant transformation. Women have made remarkable strides as athletes, and their impact is now being felt beyond the playing field. Women in sports leadership roles are crucial for fostering an inclusive,...
I caught up with a really interesting webinar hosted by IPSE this week (in the car whilst the kids were at football training, because that's what the juggle is like!) The presenter, Kate Horwood, talked about the work she did coaching and mentoring, and something...
At the heart of every successful grassroots sports club is communication that works for everyone. From coaches and volunteers to players, parents and the wider community, how a club communicates can be the difference between confusion and connection. Effective...
I thought I'd use this week's blog post to talk about where my passion for women's and girls' sport started. My earliest memories of sport are from PE at school, which is probably the case for most people. I always enjoyed PE lessons, mainly because it was chance...
If you’ve ever started a new fitness routine, joined a sports club, or set yourself a goal to run your first 5K, you’ll know that starting is exciting. Everything feels fresh and full of promise. But after the first rush of enthusiasm, life often gets in the way -...
September always feels like a fresh start to me. Perhaps it’s because we grow up associating this time of year with the start of a new academic year or because, as a football fan, it marks the beginning of a new season. Either way, I love September! For me, it’s a...
One of the most important outcomes of taking part in sport is the positive impact it can have on confidence. Unfortunately, a negative experience can have the opposite effect and dent confidence. Many women will have experienced this from PE lessons,...
March 2020. The first UK lockdown. My phone and social media keep serving me up memories of that time, which already feels so long ago. So much has changed since then and it's made me reflect on the impact the pandemic had on my career. I...
Much like when running a business, it's important for a club to have a strong culture. Have you ever stopped to think about whether your club has a culture? If it does, is it the sort of culture you want it to have or does it need changing?...
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