Social media is everywhere – it shapes the way we see ourselves, connect with others and discover new interests. But when it comes to sport and fitness, it can be a double-edged sword. Scroll through your feed and you’ll find everything from inspiring athletes and...
While women’s sport is gaining long-overdue recognition on the national stage, many communities still face a stark imbalance in the quality and availability of facilities for women and girls. Grassroots access remains a pressing issue, from limited pitch time to...
When I started working, I tried a number of different jobs and careers before I settled on sport. When I became self-employed, sport was always going to be the industry I focused my business on. If you eat, sleep, and breathe sports, turning that passion into a...
Promoting a sports event can often feel like a challenge, especially when you’ve put time into organising something and just want people to turn up. From experience, the most effective promotion isn’t about one big push. It’s about consistency, visibility and...
There are many reasons why it's worth investing time in raising the profile of your club. It can help you look more appealing to potential sponsors or funding partners, and it helps with player and volunteer recruitment by increasing your standing in your...
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