Whether you're running a grassroots football club, a national governing body or a professional sports organisation, strong leadership is essential. But increasingly, research and real-world experience show that the most successful organisations don't rely on...
Securing sponsorship can make a huge difference to a sports team or tournament. Whether you need funding for equipment, travel, kit or event costs, the right sponsor can provide both financial support and increased visibility. For grassroots clubs and community...
When people think about sport, they often picture competition, fitness and teamwork. But sport does far more than help players stay active or win medals. It’s also a powerful teacher, shaping qualities and skills that carry over into the classroom, workplace and...
In recent years, women’s sport has experienced a surge in visibility, participation, and commercial interest. While cultural shifts and advocacy have played a major role, one cannot ignore the powerful influence of technology in accelerating this growth. From...
Since we launched Sport Sister Community, it's become a big priority for us to continue to develop our links with the local community. Whether you're a local business, a non-profit, or a community initiative, partnering with schools and local clubs can be a...
The world of women’s sport is gaining long-overdue momentum, with growing audiences, improved media coverage, and a surge in grassroots participation. Yet for many women’s sports businesses — like Sport Sister and Sport Sister Community — marketing remains a...
In today’s competitive business landscape, companies are constantly searching for ways to enhance their brand visibility, connect with their communities, and demonstrate social responsibility. One often-overlooked opportunity that provides significant benefits is...
The sports industry has long been perceived as a male-dominated field, but women are increasingly making their mark in various roles, from sports journalism and coaching to management and broadcasting. Breaking into this industry can be challenging, but with the...
One of the things we often talk about when it comes to engaging more women and girls in sport is how helpful it is to take away any surprises and let people know what to expect. We're taking our own advice and thought it would be useful to take you through a step...
When I started working, I tried a number of different jobs and careers before I settled on sport. When I became self-employed, sport was always going to be the industry I focused my business on. If you eat, sleep, and breathe sports, turning that passion into a...
At Sport Sister, one of the most common things we get commissioned to provide is project management services. Project management is both challenging and rewarding, where attention to detail is crucial and success depends on strategic planning, clear communication,...
I've written before about what I do to prepare guests for being on the Sport Sister Podcast, but what you might not realise is that I've also appeared on other podcasts apart from my own, including the WORKJoy Jam podcast and The Vesey™ Total Grassroots Football...
At Atomicon earlier this year I saw an amazing talk from Geoff Ramm on how to provide excellent customer service within your business. Providing excellent service is something that we pride ourselves on at Sport Sister so I thought I'd use this week's blog post to...
Our first online course 'Engage more women and girls in sport' is now complete and it seems like a good time to write about why I decided to write a course. I've worked in sport for twenty years, as a volunteer, employee and business owner. Most of that time has...
Sport Sister is nearly 3 years old and as with most businesses, we are growing and evolving all the time. I thought I'd use this week's blog post to talk about how things are changing, some of our future plans, and how this can help you achieve your ambitions....
In recent years, the landscape of sport has undergone a significant transformation. Women have made remarkable strides as athletes, and their impact is now being felt beyond the playing field. Women in sports leadership roles are crucial for fostering an inclusive,...
I've recorded a lot of episodes of the Sport Sister Podcast, and I've also been a guest on other podcasts. It always interests me how different people approach the process of preparing for an episode and the actual recording. The Sport Sister Podcast has a unique...
Are you passionate about sport? Do you dream of turning your love of sport into a fulfilling career? From coaching to sports journalism, physiotherapy to hospitality, the world of sport offers a wide array of exciting career paths depending on your skills and...
I caught up with a really interesting webinar hosted by IPSE this week (in the car whilst the kids were at football training, because that's what the juggle is like!) The presenter, Kate Horwood, talked about the work she did coaching and mentoring, and something...
I've mentioned before that we regularly receive compliments on the name Sport Sister, which is great to hear. Someone mentioned to us again this week that they loved the name and it prompted me to decide to have a bit of fun with this week's blog post! So I bring...
We're fortunate to work with a lot of great clients at Sport Sister and when it comes to being a project manager and consultant, juggling multiple clients is all part of the job. While it's exciting to have a diverse portfolio of projects, it also comes with its...
We have a very clear purpose at Sport Sister - to help organisations grow female participation in sport. I articulate this purpose multiple times a day to various different people, and am often asked "How do you do that?" So I thought I would use this week's blog...
I thought I'd use this week's blog post to talk about where my passion for women's and girls' sport started. My earliest memories of sport are from PE at school, which is probably the case for most people. I always enjoyed PE lessons, mainly because it was chance...
Right now, we’re managing a project for a client who is, quite simply, a dream to work with. It’s the kind of collaboration that reminds us why we love what we do at Sport Sister. So, what makes a dream client? Let us break down the five key qualities that make...
I often get asked by people how to get a job in sport, or how to build a career in sport. I find this so interesting because I know so many different routes that people have taken to working in sport and there is no right way to do it. I thought I'd use this week's...
September always feels like a fresh start to me. Perhaps it’s because we grow up associating this time of year with the start of a new academic year or because, as a football fan, it marks the beginning of a new season. Either way, I love September! For me, it’s a...
In the school holidays, I’m struck by how much more manageable the holidays are now that I run my own business. Over four years of being my own boss, following my previous career as an employee, and I can confidently say it’s been one of the best decisions I’ve...
The other day I had a chat with one of our clients, and they talked to me about why they wanted us involved in a particular project. It made me realise that Sport Sister brings something truly unique to a project. So what is it? An in-depth...
You may have seen the excellent Ed Sheeran clip where he talks about how you learn nothing from success and you learn everything from failures. It really got me thinking about my 'successes' and 'failures' during my career. I don't generally like to look at...
My favourite thing about running my own business is being in control of what I'm working on and controlling my time (within reason!) Obviously, there are things that are outside of my control but generally I'm fortunate to be able to choose the projects I...
The flexibility of working for myself was a huge part of why I decided to become self-employed. Usually for school holidays, I try to cut work down to a minimum so I can remove as much of the pressure of the juggle as possible, but sometimes it isn't that easy! For...
March 2020. The first UK lockdown. My phone and social media keep serving me up memories of that time, which already feels so long ago. So much has changed since then and it's made me reflect on the impact the pandemic had on my career. I...
Whilst we're waiting for the next episode of the Sport Sister Podcast, I thought I'd use this week's blog post to share my favourite podcasts to listen to. I like to listen to podcasts a lot, and this is quite a varied selection! Here we go... 1. Doing It For...
Before I started the Sport Sister Podcast, I had no idea how podcasts work and the amount of work that goes into every episode. So in this week's blog, I'm taking you behind the scenes of the Sport Sister Podcast to give you a step-by-step guide on what...
In my blog post from December 2022 around my reflections and tips on running a business, I discussed the importance of making the most of the technology available to you. It had me reflecting on how technology makes Sport Sister run more effectively and...
I'm Natalie Doyle and I set up Sport Sister in 2021 to help organisations that want to grow women's and girls' participation in sport. "But what do you actually do?" I hear you cry! Well, here's a typical day in the life of me - business owner, parent,...
At Sport Sister, we've started working with a number of new clients recently for the consultancy side of the business. Sometimes I feel the consultancy world can be unclear, so I thought it would be helpful to explain what the process often looks like when we...
December is always a month that seems to encourage reflection for me. Looking at what has happened in the past year and making plans for the new year. 2022 has been the first full calendar year of running Sport Sister. This year, there has been a...
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