The England and Wales Cricket Board.

Three girls smiling and clapping whilst playing cricket
Helping county staff support clubs to power thriving and sustainable girls' sections

The challenge:

The England and Wales Cricket Board (ECB) were holding a conference for their Women’s and Girls’ Cricket Development Officers.  They wanted to utilise our expertise and experience from various sports to develop the officers’ existing knowledge and understanding of how to engage clubs and support them to create a more gender-balanced club.

The solution:

We devised a workshop for the conference with the following outcomes for attendees:

  • To gain insight into existing provision and identify potential opportunities for driving change
  • To develop positive working relationships with clubs in your County to power thriving and sustainable girls’ sections
  • To discuss challenges and look at possible solutions
  • To share learning from other sports that can be implemented in cricket
  • To signpost attendees to additional resources available

This workshop was delivered multiple times throughout the day to ensure attendance by as many officers as possible, and follow up content was provided post-workshop to consolidate their learning.

The benefits:

  • Examples of good practise from multiple sports and other environments were shared to assist with growing girls’ sections
  • Time was dedicated to identification of challenges and possible solutions were identified
  • Attendees were all signposted to further resources to provide additional support post-workshop

Sport Sister were great to work with from the moment we connected with them. They brought energy, professionalism, and creativity to both the workshop they delivered and the resources they created which were really valuable to the delegates, confirmed by feedback we have received – 'Very relevant to challenges we face, very interesting’.

- Jess Ward, Senior Manager for Female Participation