But what does Sport Sister actually do?.

Written by Natalie Doyle

January 26, 2024

We have a very clear purpose at Sport Sister – to help organisations grow female participation in sport. I articulate this purpose multiple times a day to various different people, and am often asked “How do you do that?” So I thought I would use this week’s blog post to break down what we actually do, and hopefully that will help you decide if we can help you.

There are two key areas to Sport Sister’s work:

  1. Our free content provided for clubs and individuals looking for hints and tips on how to grow female participation in sport
  2. Our paid project management, training and consultancy services

Our business model is that the paid work enables us to provide the free content for the wider sporting community. The free content includes these weekly blog posts, our monthly newsletter, and the Sport Sister Podcast. We want to utilise this to provide useful, accessible advice based on our extensive experience in women’s sport.

The second aspect of Sport Sister is the services we provide to organisations that wish to engage more women and girls in sport. This can come in a variety of ways but often falls into one of these three areas:

  1. Project management. Sometimes organisations have a great project that will help increase female participation in sport, but they don’t have capacity in their team to manage it. In the case of the Youth Sport Trust, they had a member of staff that was leaving and a gap before their replacement would be recruited. So we stepped in and managed an essential project for a few months so they could meet their contractual obligations to the organisation funding the project. You can have a read of the case study for this project on our website.
  2. Training. We have delivered face-to-face and online training for various organisations in order to upskill their clubs or staff. A recent example of this was the workshop we ran for the England and Wales Cricket Board at their Women’s and Girls’ Cricket Development Officers Conference. We facilitated a workshop to develop the officers’ existing knowledge and understanding of how to engage clubs and support them to create more gender-balanced clubs within their local areas. You can read more about this event on our website.
  3. Consultancy. Organisations often wish to utilise our experience in women’s and girls’ sport and for us to share our advice. This can be in the form of a workshop with their Senior Leadership Team or wider staff team. It can be to review their strategy or to help them develop a strategy. Sometimes, the organisation wants someone independent to run a consultation exercise with their members. This happened with the National Cerebral Palsy Football League. They wanted to consult with their member clubs, and clubs outside of their membership, to understand what they were doing well and where improvements could be made to grow their membership. You can read about the consultation exercise we carried out on our website.

That’s what we do in a nutshell. Making sure that we support different types of organisations in the way they need it most. Sharing our expertise and experience across the sports industry.

If we can help you with a future project please don’t hesitate to get in touch, and if you have ideas on what you’d like to see through our free content then we’d love to hear from you too.

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